Just like hitting the trails every morning prepares me for my next marathon, compiling industry research helps inform the next viral campaign. I love taking a deep dive into what conversations are taking place online and researching what gets people excited. I am passionate about working with brands that aim to improve their client’s health and wellness. One key part of training for a marathon is learning how to properly fuel your body, similarly it is important for brands to know which ingredients are critical to have a strong relationship with their clients. My goal as a communicator is to help brands feel ready on race day and achieve their goals.